Category

Fragrance

Niche launches, flanker releases, and the perfumers behind modern scent.

01

Dior

House couture and modern femininity.

Paris, 1946
02

Chanel

Codes that defined modern luxury.

Paris, 1910
03

Louis Vuitton

Travel, monogram, cultural collabs.

Paris, 1854
04

Prada

Intellectual minimalism with edge.

Milan, 1913
05

Gucci

Maximalist Italian heritage in flux.

Florence, 1921
06

Hermès

Quiet luxury and craft, uncompromised.

Paris, 1837
07

Saint Laurent

Sharp tailoring and rock-noir codes.

Paris, 1961
08

Bottega Veneta

Intrecciato, color and quiet power.

Vicenza, 1966
09

Miu Miu

Prada's younger, more rebellious sibling.

Milan, 1993
10

Loewe

Craft-led surrealism under JW Anderson.

Madrid, 1846
11

Celine

French bourgeois minimalism, reimagined.

Paris, 1945
12

Balenciaga

Conceptual silhouettes and cultural shockwaves.

Paris, 1919
13

Valentino

Couture romance and signature red.

Rome, 1960
14

Fendi

Roman craft, fur heritage, Baguette legacy.

Rome, 1925
15

Givenchy

Couture elegance with a darker edge.

Paris, 1952
16

Tom Ford Beauty

Cinematic glamour in lipstick and scent.

London, 2006
17

Byredo

Modern Stockholm minimalism in scent.

Stockholm, 2006
18

Le Labo

Hand-poured fragrance with a craft ethos.

Grasse, 2006
19

Diptyque

Parisian olfactive house since the '60s.

Paris, 1961
20

Maison Francis Kurkdjian

Master perfumer's signature library.

Paris, 2009
21

Creed

Heritage perfumery with royal lineage.

Paris, 1760
22

Jo Malone

British cologne, layered by design.

London, 1994
23

Amouage

Omani luxury perfumery, opulent and rare.

Muscat, 1983
24

Kilian

Couture fragrance in lacquered black.

Paris, 2007
25

Frederic Malle

Editions de Parfums — the perfumer as author.

Paris, 2000
26

Parfums de Marly

Versailles-inspired baroque scent.

Paris, 2009